Frog Visual Identity

Born in the French Alps, David Jayet-Laraffe moved to London in 1998 to pursue a career as a floral artist. He initially worked under Jane Packer, the internationally acclaimed florist who David still cites as the greatest influence on his style. His philosophy is to be ‘joyful, uncontrived and natural’, ideals that direct his UK studio Frog today.

Frog invited Bert to reimagine its identity in preparation for its first Selfridges store.